It’s that time of the year again—Apple’s biggest event just landed, and boy, did Cupertino deliver. From shiny new iPhone 16s to AI upgrades that make Siri a tad less useless, Apple went all-in at their 2024 “Glowtime” event. Broadcasting live from HQ, this was one of those “blink and you’ll miss something cool” moments. Missed it? No worries, we’ve got the scoop right here.
iPhone 16: Faster, Sleeker, and… a Camera Button?
Tim Cook took the stage to flex the iPhone 16 lineup, proudly stating these new devices were “designed for Apple Intelligence from the ground up.” The biggest change? A camera control button —yup, an actual physical button for toggling camera features. Press it, and voilà, you’re snapping pics like a pro. Add in the new
A18 chip that supposedly makes this phone up to 30% faster than the iPhone 15, and you’ve got yourself a speed demon. Starting at $799 for the base 128GB model and $899 for the Plus, you’ll want to start saving up now.
And yeah, the new colors are pretty, too.
Hands-On: iPhone 16’s Camera Button
Our in-house editor Brian Heater got a chance to mess with the new camera button and, spoiler alert, he was impressed. It’s not just about taking photos anymore. The camera button doubles as a navigation tool inside the app, letting you adjust settings with just a swipe. Fancy, right?
Apple Intelligence: Siri 2.0?
Remember when Siri was basically just there to set alarms and call your ex by mistake? Well, Apple Intelligence might actually make Siri *useful* now. This AI engine is designed to improve everything from inbox summaries to walking you through complicated tasks like a real-life assistant. Apple calls this a “new era for Siri”—we’ll believe it when we see it.
Oh, and get this: Apple’s also rolling out visual search , so you can scan a photo, and it’ll automatically pull up details or even add events to your calendar. Pretty neat, right? Apple Intelligence drops in the fall in the U.S., with more languages coming in 2025.
iPhone 16 Pro and Pro Max: Go Big or Go Home
For the premium crowd, the iPhone 16 Pro and Pro Max stole the show with their huge displays—6.3 inches for the Pro and 6.9 inches for the Pro Max. The new A18 Pro chip, faster shutter speeds, and 4K video at 120 fps? Yeah, these phones aren’t messing around. Starting at $999 for the Pro and $1,119 for the Pro Max, you might want to set those pre-order reminders (September 20, FYI).
Apple Watch Series 10: Happy 10th Birthday, Watch!
The Apple Watch Series 10 is here, just in time for the Watch’s 10th anniversary . This year’s watch is thinner, lighter, and comes with a wide-angle OLED screen that’s 40% brighter at an angle. Apple even threw in AI-powered photo curation for your watch face, because why not? Oh, and sleep apnea detection is coming soon—pending FDA approval, of course. It drops on September 20 with a starting price of $399 .
AirPods 4: New Chip, Same Vibes
Apple says the AirPods 4 are the “most comfortable” yet (we’ve heard that one before), with a new A2 chip under the hood and machine learning so Siri can pick up your head shakes and nods. Spatial audio just got a personalized upgrade, and noise cancellation is now a thing on the $179 tier. These bad boys will hit stores on September 20, starting at $129.
AirPods Pro 2: Now Basically Hearing Aids
Here’s where things get wild— AirPods Pro 2 can now function as “clinical-grade” hearing aids. Yes, seriously. Apple says they’re waiting for FDA clearance on this, but until then, you can take a hearing test anytime through your AirPods, and they’ll adjust to your hearing needs. AI will handle everything from hearing protection to awareness mode. Oh, and updates are coming this fall, so stay tuned.
AirPods Max: New Colors and USB-CNot much new here except USB-C and some fresh color options. If you’ve got $549 burning a hole in your pocket, these drop on September 20 as well.
Cheaper iPhones (India Only)
Apple threw a bone to its Indian fans by slashing the price of the iPhone 15 lineup by about 15,000 rupees (roughly $178). Thanks to lower import duties and Apple’s expanding local manufacturing, the new pricing should be a welcome change for those looking to upgrade.
macOS Sequoia: Coming September 16Apple’s new macOS Sequoia is dropping in a week (lightning-fast by Apple standards). Built on the back of Apple Intelligence, this update promises smoother workflows and, of course, AI magic. Get ready, Mac fans.
Apple’s it’s Glowtime !Apple’s 2024 Glowtime Event brought a little bit of everything—new phones, AI smarts, and hardware upgrades. While it’s too soon to say if the iPhone 16 will kick off another “supercycle,” one thing’s for sure—Apple’s banking big on AI and keeping things flashy. Get your wallets ready, folks—September 20 is just around the corner.
